Why do ad agencies think melancholia leads to purchasing? Iron & Wine doesn't make me want to buy anything. Not an iron & Wine cd, not insurance,not anything. Watching pretty things float or bounce, accompanied by a man singing about loneliness, makes me annoyed at that very thing that I am doing.
Spring by AT & T
Drifters by Travelers Insurance
Such Great Heights by M & M
And the original Ur-precious commercial:
Bouncy Balls by Bravia
